Harman Consumer Group brought several of it's brands together in a large space (7000 sq.ft.) and wanted to assert the corporate umbrella as a high quality, broad spectrum brand identity.
The "Harman Family" image was reinforced with graphics, stage lighting and giant fabric forms. Using existing structures and new fabric shapes a "Magic" environment was created in the Harman booth. The large scale graphics on of the walls and the "magically" lit shapes rising to the hanging discs overwhelmed any brand disparities and still left room for four cars. The "soft" effect was in contrast to their competition and much more inviting
The Harman booth was the hit of the CES show with constant high traffic and almost overwhelming sales activity.
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